Regional sales Manager
Territory: Ohio / East Region
Location: Remote / Home Office – Candidate must be located within the Ohio East Region
Job Type: Full-Time
Salary: $124,000 - $130,000
Travel: Up to 70% during peak business periods
About the Role
Brown & Haley is seeking a driven and relationship-focused Regional Sales Manager to lead sales growth and market development throughout the Ohio East Region. This role is responsible for managing broker and distributor relationships, developing customer partnerships, and executing sales strategies that support revenue and profitability goals.
The ideal candidate will be based in the Ohio East Region and have a strong understanding of the local market, customer landscape, and sales channels. This position works with a high degree of independence and is responsible for developing and managing regional business plans while partnering with internal teams to identify new opportunities, strengthen existing accounts, and expand Brown & Haley's market presence.
The ideal candidate is a strategic and results-oriented sales professional who understands the CPG industry, enjoys building relationships, and is comfortable managing a territory with significant travel.
What You'll Do
Sales & Business Development
Develop and execute regional sales strategies to achieve revenue and profitability goals.
Identify new customers, brokers, distributors, and market opportunities to expand sales and distribution.
Develop regional sales plans, forecasts, and account strategies.
Monitor territory performance and adjust strategies based on market conditions and business results.
Identify opportunities to increase distribution, strengthen customer relationships, and grow market share.
Broker & Distributor Management
Manage assigned broker and distributor relationships to ensure alignment with sales goals, promotional plans, and brand standards.
Provide product training, sales tools, and ongoing support to broker and distributor partners.
Evaluate broker and distributor performance and identify opportunities for improvement.
Build strong relationships with key customer and partner contacts.
Customer & Account Management
Develop and maintain strong relationships with key customers and decision-makers throughout the Ohio East Region.
Support customer proposals, pricing agreements, contracts, and negotiations.
Understand customer needs and identify opportunities to expand product placement and sales.
Partner with Marketing and other internal teams to support new product launches and promotional initiatives.
Sales Analysis & Strategy
Analyze sales performance, market trends, competitive activity, and syndicated data to identify opportunities.
Develop recommendations based on customer and market insights.
Manage trade spending and promotional investments to maximize return on investment.
Maintain accurate sales forecasts, account information, agreements, and regional expense budgets.
Provide regular updates to leadership regarding regional performance, opportunities, challenges, and competitive activity.
Cross-Functional Collaboration
Partner with Marketing to support new product development, promotions, and customer initiatives.
Work collaboratively with Sales, Marketing, Supply Chain, and other internal teams to support customer and business objectives.
Provide market and customer feedback to help shape product, pricing, and sales strategies.
What We're Looking For
Education
Bachelor's degree in Business, Marketing, Sales, or a related field preferred.
Equivalent combination of education and relevant experience may be considered.
Experience
Minimum of 4 years of related sales experience; 5–7 years preferred.
Experience managing brokers, distributors, and customer accounts.
CPG, food, confectionery, or related industry experience strongly preferred.
Demonstrated experience managing a sales territory and achieving revenue goals.
Experience and established relationships within the Ohio East market are highly desirable.
Skills & Competencies
Strong business acumen and understanding of territory management.
Proven ability to develop and execute sales strategies.
Strong analytical skills with the ability to interpret sales data and market trends.
Excellent communication, presentation, negotiation, and relationship-building skills.
Strong customer service and account management skills.
Self-motivated and comfortable working independently from a home office.
Strong organizational and time management skills.
Proficiency with Microsoft Office and standard business software.
Ability to manage multiple priorities and meet deadlines with minimal supervision.
Willingness and ability to travel extensively.
Travel Requirements
This position requires significant travel throughout the Ohio East Region, including customer visits, broker and distributor meetings, trade shows, sales presentations, and other business activities.
Travel may be up to 70% during peak business periods.
Physical Requirements
Ability to sit for extended periods, including during travel and office work.
Regular use of hands for computer and office equipment.
Ability to communicate effectively in person and by phone.
Occasionally lift and move up to 50 pounds.
Ability to stand and walk for extended periods during trade shows, customer visits, and other business events.
Ability to regularly lift and move up to 15 pounds.
Why Join Brown & Haley?
Join Brown & Haley and help grow a portfolio of iconic confectionery products while building meaningful relationships with customers and business partners throughout the Ohio East Region.
As a Regional Sales Manager, you'll have the autonomy to manage your territory, develop strategic partnerships, identify new business opportunities, and directly influence the company's continued growth.
If you're a results-driven sales professional based in the Ohio East Region who thrives on building relationships, growing business, and working independently, we'd love to hear from you.
