Join the Almond Roca Ambassador Program!

We're building a small, founding group of creators who love Almond Roca and want to help tell its story.
Monthly product shipments, collab reach, and founding member status for life.

Learn more

What It Is

We're inviting a group of micro creators (1K-50K followers) to join our founding ambassador cohort. A year-long partnership with a heritage brand that's been made in Tacoma, Washington since 1923.

Each month you'll receive a themed product shipment and a loose creative brief. You make one piece of content your way, post it to your account, and tag us as an Instagram collab. If it's a fit for our feed, we mirror it. If not, it lives on yours. No pre-approval, no edits, no creative bottleneck.

What You Get

The Goods

  • Monthly themed Almond Roca product shipment

  • A designed welcome kit when you join

  • A discount code to share with your audience

The Experience

  • Annual all-cohort Zoom with the Almond Roca team 

  • Occasional Zoom mini-meetings around bigger brand moments

  • Optional factory visit in Tacoma, covered by the brand

The Recognition

  • Your profile featured on the official Almond Roca website

  • Collab accepts on feed posts, reshares on stories*

  • First Look access to new products, packaging changes, and brand news before it goes public

  • Founding Cohort designation for all Year 1 members forever

*We review all collab requests and may not accept every post. If a post isn't the right fit for our feed, it stays on your account and we may reshare via story instead.

What We Ask

  • One original post per month featuring Almond Roca

    • Reel, Carousel, or Story

    • You decide! 

  • Tag @almondroca and invite as an Instagram collab

  • Follow that month's theme and feature the product in the brief

  • Include the brand handle and any active campaign hashtag

Note: Accepted ambassadors are subject to category exclusivity for the duration of their tenure year. This means no posts featuring direct competitor candy brands on your account during that period.

 Who Should Apply

  • You already know and love Almond Roca

  • Your content has a refined, warm, or heritage-friendly feel

  • You post consistently and your engagement reflects a real, connected audience

  • Your niche lands somewhere in food, lifestyle, parenting, regional culture, gifting, or heritage Americana

  • You have between 1K and 50K followers on Instagram

 How It Works,
Start to Finish

  1. Apply below

  2. The team reviews all applications

  3. Founding cohort is selected and notified

  4. You receive your welcome kit and get access to the private ambassador group

  5. Month one brief and product shipment goes out

  6. You create, post, and tag

  7. Repeat monthly for one year, with renewal at the end

Submit your Application!

We review all applications and reach out to selected candidates directly. Due to volume we may not be able to respond to every submission.