Pink envelope with a note inside that reads 'You're Invited!' and 'Ambassador' with a logo, surrounded by three pieces of wrapped chocolate.

Join the Almond Roca Ambassador Program!

Two chocolates, one with pink foil labeled 'Dark Roca' and one with brown foil labeled 'Mocha Roca,' placed on a black surface with a beige background.
Two chocolates, one with pink foil labeled 'Dark Roca' and one with brown foil labeled 'Mocha Roca,' placed on a black surface with a beige background.

We're building a small, founding group of creators who love Almond Roca and want to help tell its story.
Monthly product shipments, collab reach, and founding member status for life.

Apply Now
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What It Is

We're inviting a group of micro creators (1K-50K followers) to join our founding ambassador cohort. A year-long partnership with a heritage brand that's been made in Tacoma, Washington since 1923.

Each month you'll receive a themed product shipment and a loose creative brief. You make one piece of content your way, post it to your account, and tag us as an Instagram collab. If it's a fit for our feed, we mirror it. If not, it lives on yours. No pre-approval, no edits, no creative bottleneck.

Close-up of a person wearing a grey sweater with a Almond Roca stand-up pouch partially visible in the coat pocket.
Hand holding a smartphone displaying an Instagram profile for Almond Roca, featuring a red logo, profile info, and various pink, red, and white promotional images.

What You Get

Pink neon sign with the words "Almond Roca" on a black background.

The Goods

  • Monthly themed Almond Roca product shipment

  • A designed welcome kit when you join

  • A discount code to share with your audience

Neon pink outline of a smartphone with two speech bubbles on the screen.
Pink outline speech bubble with a smiley face inside, set against a black background.

The Experience

  • Annual all-cohort Zoom with the Almond Roca team 

  • Occasional Zoom mini-meetings around bigger brand moments

  • Optional factory visit in Tacoma, covered by the brand

The Recognition

  • Your profile featured on the official Almond Roca website

  • Collab accepts on feed posts, reshares on stories*

  • First Look access to new products, packaging changes, and brand news before it goes public

  • Founding Cohort designation for all Year 1 members forever

*We review all collab requests and may not accept every post. If a post isn't the right fit for our feed, it stays on your account and we may reshare via story instead.

Box of Brown & Haley Caramel Roca sea salt caramel buttercrunch with almonds, featuring an image of caramel coated with almonds and a piece broken to reveal the caramel inside.
Blue package of Roca Bites milk chocolate and buttercrunch bites, with images of chocolate pieces and almonds, some partially covered in chocolate.

What We Ask

  • One original post per month featuring Almond Roca

    • Reel, Carousel, or Story

    • You decide! 

  • Tag @almondroca and invite as an Instagram collab

  • Follow that month's theme and feature the product in the brief

  • Include the brand handle and any active campaign hashtag

Note: Accepted ambassadors are subject to category exclusivity for the duration of their tenure year. This means no posts featuring direct competitor candy brands on your account during that period.

Gold foil-wrapped almond roca candy with red lettering.
Pink bag of Almond Roca Butter Toffee Popcorn with butter toffee coated popcorn pieces and a chocolate almond toffee piece on the front.

 Who Should Apply

  • You already know and love Almond Roca

  • Your content has a refined, warm, or heritage-friendly feel

  • You post consistently and your engagement reflects a real, connected audience

  • Your niche lands somewhere in food, lifestyle, parenting, regional culture, gifting, or heritage Americana

  • You have between 1K and 50K followers on Instagram

A person wearing hiking shoes, black leggings, and a green jacket, walking on a leaf-covered forest trail while holding a bag of Almond Roca Butter Toffee Popcorn.

 How It Works,
Start to Finish

  1. Apply below

  2. The team reviews all applications

  3. Founding cohort is selected and notified

  4. You receive your welcome kit and get access to the private ambassador group

  5. Month one brief and product shipment goes out

  6. You create, post, and tag

  7. Repeat monthly for one year, with renewal at the end

Submit your Application!

We review all applications and reach out to selected candidates directly. Due to volume we may not be able to respond to every submission.