Behind the Scenes at the Almond Roca Factory in Tacoma
Unwrapping History
There’s something special about learning your favorite candy is still made the old-fashioned way—by real people, in the same city where it all began. That nostalgic treat you love hasn’t changed much, and that’s exactly the point.
In the heart of Tacoma, WA, where mountains frame the sky and salty air drifts in from the Sound, you’ll find the original Almond Roca factory. Tucked just off the freeway, it’s where Brown & Haley has been crafting their iconic buttercrunch toffee since 1912, and where the sweet scent of toffee and rich chocolate still fills the air.
This June, as we celebrate National Candy Month, we’re reflecting on the magic of a classic like Almond Roca coming to life, and the century-long tradition that continues to inspire every batch and bite.
Visiting the Almond Roca factory is a bit like stepping into a living time capsule. Though the equipment has modernized over the years, the attention to detail and tradition remain unchanged. Each piece of almond roca candy is still wrapped with care, a small golden gift that’s traveled from Tacoma to candy lovers around the world.
But there’s more to this candy factory in Tacoma, WA, than meets the eye. Beyond the iconic pink cans, elegant collective tins, and classic Mountain Bars lies a world of innovation and imagination. Over the years, the team has introduced new flavors like Salted Caramel and Dark Roca, alongside bite-sized varieties like Roca Bites, and even expanding into the world of popcorn.
The factory’s location in Tacoma isn’t just a backdrop, it’s part of the story. This city is full of dreamers, makers, artists, and legacy builders who value crafting with care. Over 100 years later, Brown & Haley has remained a pillar of the community, committed to quality and connection with each batch of Roca candy made.
Whether you’re a lifelong fan or new to the brand, taking a moment to understand where your favorite treats come from adds a layer of appreciation. Behind every tin is more than just a recipe; it’s a century-old story of craftsmanship, community, and a love of sweets done right, unchanged in its values and unwavering in its PNW roots.
So next time you unwrap a piece of Almond Roca, know that it started right here, where chocolate, almonds, and tradition meet under the Tacoma skyline.
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